This month I wanted to write about something that has been personally irking me as a sports fan. I was lucky enough to attend the Bruins/Rangers game at Madison Square Garden earlier this week (because my fiancée is awesome and she got me tickets for Christmas), and I was completely blown away by the price tag that connected itself to the evening. The tickets were $37 a piece, and the seats were decent, but then we hit the concession stand. Here’s the final run down: 4 beers, 1 hot dog, 1 order of chicken fingers w/ fries, and a pretzel. $80 bucks! And here’s what it costs, per sport, to take a family of 4 to a game:
MLB: $191 ($100 for tickets)
NBA: $293 ($200 for tickets)
NHL: $301 ($200 for tickets)
NFL: $421 ($300 for tickets)
In this era of economic turmoil, that is completely unacceptable. I understand that sports are a business, and that teams are trying to make money. But if they continue to jack up prices fans will start to turn their backs, as well they should. The cost of attendance has been rising steadily at a 3% clip every year, and now we’re being threatened with TV blackouts if fans don’t pony up the dough to go to a game. I’ve had enough, have you?
Dear Commissioner(s),
My name is Chris Speziale, and I write a blog on ChrisSpez.com. The blog is centered around fans and the fan experience. Once a month, I explore an aspect of the sports world that has been bothering fans, write a letter to a person in a position of influence, and then send that letter along with all of the readers’ comments to that person. This month I’m tackling concession prices at major sports arenas, and I think you can help, which is why you’re receiving this letter. We’ve had problems with TV blackouts, particularly in the NFL, in areas of the country that have been hit harder by the economic downturn, because broadcasts are tied to ticket sales. But it’s wrong to assume that the average fan has lost interest in a team because they won’t buy tickets to see them play live; people just don’t have the expendable income.
The average sports fan who takes his family to one NBA, NFL, MLB and NHL game a year will spend almost $1200 dollars. That’s the equivalent of paying rent for a month in New York City! And while a large portion of this money will go towards the cost of tickets; that family will still have to spend more than $100 per event on concessions. For that amount of money you’d expect to receive a pretty nice meal, but unfortunately we’re talking about 4 hot dogs, 2 sodas and 2 beers. Aside from the loss of television coverage, the incentives for people to attend simply aren’t there. But even in blackout scenario, it’s become a double-edged sword. You attend the game at the stadium to fill the stands so that the games can be broadcast on local television. But if you need to attend the game to get it on TV, how are you going to save money? You need to be sitting at home on the couch to keep it in your wallet. It’s unfair; fans are being asked to choose between dropping $400 dollars a game, and missing the game entirely.
Until our economy stabilizes, we may not see the live sporting event make a complete comeback. But to get us by until then, we could simply lower concession prices. I realize that the price of food and drink is not a league wide mandate in any of the four major sports, but pressure from the man running the league would help push owners to lower prices. From there, the domino effect takes over. Owners look good because fans appreciate the lower prices, and they start to come to games. As more people push through the turnstiles, fewer games will be blacked out. Money is then generated through ad and commercial sales on local broadcasts. It puts money in the owners’ pockets, the leagues coffers, and most importantly, back into the wallets of the fans. All of this, because you cut the cost of a hot dog at the stadium.
The American sports fan is, and always has been, hungry for quality, family friendly, live sports entertainment. But our wallets are hungry too, and if the price of food at a game keeps rising, the leagues will be hungry for fans. Will you help us put pressure on the Owners and GM’s?
Thank you so much for your time,
A Concerned Citizen of Sports Nation